Shops, card manufacturers, restaraunts, and telephone companies have heralded this St Valentine's the most successful ever. Sales of CDs by ballardiers such as Michael Bolton and Celine Dion reached a peak during the middle of last week, and cards with slushy messages are selling better than ever before.
And it is not just a financial success.
Statistitions have reported that this year there was a 2.6% increase in the amount of love in the air and a staggering 4.8 drop in general cynicism and bitterness.
The only dark cloud was the statistics for couples who split up on the day itself which was 1.6% higher than last year. But overall, a great day to be happy and in a relationship.
Coming next, a sharp increase in suicides amongst webcam users.